The just completed World Cup competition was a boom for soccer in the United States. The championship game on Sunday had a viewing audience of 26.3 million in the US, the biggest ever for a soccer game in the country and more than any of games in the 2009 World Series. Additionally, the demographics of those that were watching the game was definitely on the young side, suggesting that soccer has a fertile fan base brewing. Professional soccer is advancing in the US with new teams and new stadiums attracting good crowds. I will be looking for opportunities among public companies that can benefit from a stronger US market for soccer related merchandise and promotions. If any readers have any ideas, send them along.